Nimman is, arguably, the trendiest area in Chiang Mai and is the epitome of rapid changes happening with the city. Mere 30 years ago, Nimmanheminda road, more often called by its nickname Nimman, was just another dusty or muddy, depending on time of the year, track on the city periphery.
These days, dust is still there, but now it comes from perpetual construction: high-rise or near-high-rise condominiums on narrow sois (secondary streets), never-ending transformation of all sorts of establishments along the road from a coffee shop yesterday to fashion boutique today to book store tomorrow. In a fairly short period of time Nimman underwent a complete makeover. By now, it is totally foreign-oriented quarter full of shops and restaurants with signs and menus in 3 languages, chinese, english and thai. First two may swap depending on their audience, but this is a telling order. Prices are eye-watering, but, hey, if you decide to eat or buy something there do not feel bad: you are definitely a farang helping Thai economy.
Oops, I have digressed from the topic. Let’s get back on track.
Nimman, with its oozing consumerism, is an interesting study of which visual gimmicks locals consider attractive for visiting crowd. Statue of Liberty with horns and in sunglasses and Forest Gump quietly waiting to be served lunch are somewhat unexpected in Chiang Mai. Is it kitsch? Of course, but it certainly makes a location memorable. How else a coffee shop can distinguish itself from a zillion competitors? Or a particular restaurant among a sea of similar hangouts?
On top of being savvy advertisers, Chiang Mai merchants have a wicked sense of humor.
These memorable creatures are also from Nimman.
Nimmanheminda road (Nimman) on Google Maps